With vigorous growth in technology, especially in IT field, almost every communication and/or transaction is done online nowadays. Gone are the days when people used to visit all the way down to the stores to buy products and over are the days when people used to write letters and relied on postal services for the delivery. With the help of e-commerce, purchasing goods online has now become just the matter of few clicks and that too using highly secure channel. Also, with the help of efficient mail and chat servers, people can stay connected to each other even when they are located at distant locations.
Impact of technology is also reflected on gifting customs. People now send gift cards to their friends or relatives online instead of sending huge gift parcels as it was the trend in earlier days. The main benefit of purchasing virtual cards as gifts is that it saves both time and money of the senders. Also, when a sender sends online gift cards, receivers can receive them almost instantaneously and can see them more conveniently. Another benefit of purchasing online gift card is that the method is quite helpful in protecting environment. Since online gift cards are electronically transferred, no paper is required at all which directly means that fewer trees need to be destroyed, hence preventing environment of the world from getting polluted.
There are many websites available on the internet which offers heavy discounts to the regular visitors on purchase of online gift cards. The reason behind this is that since the store is online, the owners do not have to pay any rental amount which they would have paid if they had an offline store. In this case they also save a decent amount of money which they would have spent for decorating their offline stores in order to attract customers. Since the sellers save a lot of their money, they offer considerable discounts to their members to encourage them to buy more online gift cards, hence generating more revenue.
To conclude and summarize, it can be said that online shopping method is now considered more as a necessity than luxury. People can save lot of their time by purchasing gift cards online as the process takes merely a few clicks. Purchasing online gift cards also saves their money as they don’t have to drive all the way to offline gift store which costs fuel. Moreover, online stores provide decent discount offers which are not at all available while shopping offline.